Cause related marketing
Engage with your customers and demonstrate your brand values and environmental credentials with cause related marketing and affinity marketing.
A cause related marketing campaign with BTCV will differentiate your products from your competitors'. It is a mutually beneficial way to contribute to the climate change agenda.
By using your products and sales and marketing to support BTCV, you will raise awareness of environmental issues and enable customers to help fund practical environmental projects while achieving your marketing objectives.
Read about Futon Company’s partnership with BTCV.
Benefits include:
- Differentiation from your competitors
- Measurable return on investment
- Improved brand awareness and positive brand association
- Increased sales
- Likely to increase reputation as an employer of choice
- Strengthened position as a socially responsible organisation
- Demonstration of environmental credentials
- Enhanced reputation amongst existing and new customers
58% of marketing directors agree that a cause related marketing strategy provides companies with the opportunity to address business objectives and social issues at the same time (Source: Business in the Community).
Read more about opportunities to work with us or download our Corporate Partnerships brochure (PDF - 931KB).